It's about knowing how.

Practical. Engaging. Effective.

Since 1994, we have been helping commercial and educational clients alike turn their base knowledge into valuable information that is accessible and usable. By leveraging the marketing prowess of our sister marketing agency, Winstanley Partners, we are able to optimize delivery and increase audience engagement for every project we develop.

With a core skillset that ranges from instructional design and curriculum writing to video training, blended learning and business analysis, we have the know-how to turn content into finely tuned and engaging learning materials. And with two locations – Lenox, Mass., and East Greenbush, N.Y. – we are uniquely positioned to serve a variety of educational and professional clients in the Northeast and beyond.

Years of combined experience enables our staff to create a unique and hybrid assembly of expertise for clients in the educational and business worlds. Let us introduce you to our management team:

Nate Winstanley, President & CEO In 1994, Nathan channeled the creative and marketing force of Winstanley Associates (est. 1984) to found LSW, providing clients with comprehensive educational technology and training, cutting-edge web site development and unique software products built in-house. Early in his career, Nathan was himself a teacher, and has an appreciation for the educational process of minds young and old. It was Nathan's foresight that allowed LSW to grow alongside the rapidly evolving web, digitally enabling our clients to capitalize on their online presence.